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From Business KPI to Offline Metric

Reference for ml-success-metric-selector · 75 lines

AI & Machine Learning / Classical Machine Learningv1.0.0Updated OCT 25 20264 references2 scripts

The chain

text
KPI  ->  decision metric  ->  offline proxy  ->  online confirmation
KPIDecisionOffline metricOnline metric
Monthly churn ratewho gets a retention call (400/week)recall@400 of 30-day churners (time holdout)saves per 400 calls vs holdout group
Fraud lossesblock / step-up at authorisationvalue-weighted recall at 0.2% FPRfraud $ per $1M volume; false-decline rate
Gross margin from promotionswho gets a couponQini / uplift@Kincremental margin in an A/B test
Revenue from sales pipelinerep queue orderopportunities in top 750 leads/daypipeline $ per rep-hour
Stock-outs and wasteorder quantitypinball loss at the service quantile, biasstock-out rate, waste rate
Support resolution timeticket routingtop-1 accuracy, reassignment ratemedian time to resolution
Search conversionrankingNDCG@10 on judged queriesconversion per search session
Credit lossesapprove / limitAUC + calibration by score banddefault rate per band, approval rate

Cost matrix workshop

Fill with the business owner; use ranges when unsure and test the threshold's sensitivity.

Predicted no actionPredicted action
Event would not happen0C_fp: action cost + side effects (annoyance, discount given away)
Event would happenC_fn: loss not preventedC_tp: action cost − value saved x success rate

Example (retention): call cost $8; annoyance cost $2; saved-customer value $600 x 30% save rate = $180. C_fp = $10, C_tp = $8 − $180 = −$172, C_fn = $0 relative to doing nothing (the loss happens either way). Act when p·(C_fn − C_tp) > (1 − p)·C_fp -> p·172 > (1 − p)·10 -> p > 0.055.

Threshold policies

PolicyWhenImplementation
Top-K per periodfixed capacityrank, take K; re-evaluate K when capacity changes
Cost-optimalcosts known, capacity flexiblecalibrated p > C_fp / (C_fp + C_fn − C_tp)
Constraintregulation or SLA ("≥ 95% recall")highest threshold meeting it on validation
Bandshuman tiers (auto-approve / review / decline)two thresholds; measure each band's precision
Per-segmentdifferent costs per segmentsegment-specific thresholds; check fairness rules first

Recheck the threshold after retraining: a new model's score distribution shifts even at the same AUC.

Guardrail catalogue

AreaGuardrail
FairnessTPR/FPR ratio between groups within 0.8-1.25; per-group calibration
Customercomplaint rate, unsubscribe rate, false-decline rate
Operationsalerts per analyst per day, queue backlog
Businessmargin, approval rate, average order value
Model healthPSI of scores and top features < 0.2, metric by week, latency p99

Offline/online disagreement

SymptomLikely causeFix
Offline better, online flatthe action does not change outcomes for the selected casesuplift framing, better action
Offline better, online worseleakage or train/serve skewcheck features at serving time; shadow mode
Online effect shrinks over weeksfeedback loop or novelty effectholdout groups, longer test
Offline metric noisysmall test setCI, longer holdout window

Writing the success criteria

text
Primary: recall@400 per week of customers who cancel within 30 days, on the Apr-Jun 2024 time holdout.
  Target >= 0.45 (current rule 0.30). Threshold: top 400 by score each Monday.
Secondary: PR-AUC, ROC-AUC, lift@400.
Guardrails: complaint rate of called customers <= 1.5%; recall@400 for each region >= 0.35;
  score PSI vs training < 0.2.
Online: saves per 400 calls vs a 5% untreated random holdout over 6 weeks; launch if +5 saves/week with
  95% CI excluding 0.
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