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Recommendation Approaches

Reference for recommendation-system-designer · 62 lines

AI & Machine Learning / Classical Machine Learningv1.0.0Updated OCT 25 20263 references3 scripts

Non-personalised

MethodNotes
Global popularitya strong baseline; always report it
Recent / trending popularitytime-decayed counts; strong for news and fashion
Segment popularityper country, category, device, new vs returning
Association rules / co-occurrence ("bought together")item-to-item, no user history needed

Neighbourhood (memory-based) CF

  • Item-item kNN: score unseen items by their similarity to items the user interacted with. It is stable, explainable ("because you watched X") and strong on small and medium data. Use cosine with shrinkage, or adjusted cosine for ratings.
  • User-user kNN: weaker and less stable when users have few interactions.
  • Session kNN: neighbours by session rather than user.

Latent factor models

ModelFeedbackObjective
Funk SVD / biased MFexplicit ratingssquared error on observed ratings
ALS for implicit feedback (Hu, Koren, Volinsky 2008)counts, plays, clicksweighted squared error with confidence 1 + alpha x count on all user-item pairs
BPR (Rendle 2009)implicitpairwise ranking: seen items above unseen
EASE (Steck 2019)implicitclosed-form item-item linear model; very strong baseline
SLIMimplicitsparse item-item regression

Libraries: implicit (ALS, BPR, GPU), LightFM (hybrid MF with features), surprise (explicit), RecBole and Microsoft Recommenders (benchmarks), TensorFlow Recommenders / TorchRec (two-tower).

Content-based and hybrid

  • Represent items by attributes, text embeddings or image embeddings, and users by aggregates of the items they liked.
  • Content handles new items immediately. CF captures taste that content misses.
  • Hybrids: LightFM (MF with side features), weighted blending, switching (content when an item has few interactions), or features in a re-ranker.

Sequential and session-based

Next-item prediction from the order of interactions: Markov chains, GRU4Rec, SASRec and BERT4Rec. Use them when order matters (playlists, e-commerce sessions) and data is large.

Two-tower retrieval + ranking

A user tower and an item tower produce embeddings, and dot-product retrieval (ANN index: FAISS, ScaNN) yields candidates. A ranking model (GBDT LambdaMART or a neural network) then scores the candidates with rich features. This is the standard at large scale.

Cold start

CaseStrategy
New user, no historypopularity by context (country, device, referrer), onboarding questions, trending items
New user, a few interactionsitem-kNN from those items, session-based models
New itemcontent similarity, an exploration slot, boosting in the ranker with uncertainty
New systemeditorial lists, popularity, content-based; collect interactions first

Evaluate cold users and items separately. Overall metrics are dominated by warm users.

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